The past few weeks of scorching temperatures have better aquainted us with what it would feel like to live on the surface of the sun, and you know what that means, right? Fall is here!
Wait a minute…
Let us rephrase. July and August magazines are hitting newsstands, which means the spring/summer collections are on their way out, and fall/winter is on its way in. Such is the speed of fashion, and no one ever accused fashion of being logical. So, with the departure of spring frocks from their glossy pages, it’s time to crown a new magazine cover war winner!
Congratulations to Louis Vuitton, whose fresh, airy eyelets emerged victorious with an impressive 88 covers. The garments certainly produced a few memorable covers moments, from Lana Del Ray’s surprise March Vogue UK cover to seeing double with Kate Moss on the cover of Vogue Japan. Former winner Prada delivered 78 covers, while Dolce & Gabbana made a good showing with 71.
Unfortunately, Louis Vuitton was unable to hit Gucci‘s triple digits from last season, and we’re a bit surprised the Italian brand’s striking gold and black flapper dresses were unable to make the top three for spring. But if the top three are anything to go by, it shows that spring was all about rampant pastels as opposed to showy metallic fringe.
As much as the clothes change each season, the brands taking up the top spots certainly don’t. But why would they? Magazines can and do give priority to advertisers, and when you’re a luxury giant like Prada, Gucci, Louis Vuitton or Dolce & Gabbana, you tend to have a lot of money to throw around to promote your brand. It’s the way of the luxury clothing industry, haven’t you noticed all the polka-dot covers having to do with a certain Yayoi Kusama X Louis Vuitton collaboration lately? We sure have.
Ready for a quick glance at all the covers from the top 3? Click through.
Louis Vuitton’s 88 covers. That’s a lot of collars.
Prada with 78. That’s actually one more cover than they had when they won spring 2011′s cover war, so well done!
Dolce & Gabbana with 71. How can anyone resist a jewelled bodysuit?